In the world of International Food and Flowers, the Dutch Agro -Food system is famous. The Netherlands is entrepreneurial, innovative and leading in sustainability. It is the second-largest agriculture exporter of food and flower products in the world.
International knowledge and experience are key concepts of the Bachelor in Agribusiness and Business Administration (BBA): International Business in Food and Flowers. This study programme meets the needs of high school students with international ambition, with, for example, international marketing skills.
If you can picture yourself working in the bustling economic area of Food and Flowers, full of intense exchanges, loud negotiations and on-the-spot decision-making, then this study programme is the right fit for you! The programme blends courses in agribusiness, management, finance, agricultural trade and marketing with specific knowledge of the Food and Flower sector.
You learn how to manage a business, projects and acquire the essential knowledge of food and flower products, inside as well as outside of the international classroom, both nationally and internationally. You will be leading innovations, such as sustainability in this field of the international economy.
Food and Flower chains are at the heart of this Bachelor, International Business in Food and Flowers (BBA) programme. You get an insight into the entire production and supply chain, from producer to consumer, and all the stages in between. You learn about agricultural trade, management and consultancy activities of businesses that are involved in horticulture and food chains. Also, you gain knowledge about the branding of products. The added value of machinery and (project) consultancy on the periphery of the sector is challenging to learn about.
As an agribusiness manager in the field of Food and Flowers, you will know that special attention has to be paid to the marketing, the continuity of innovativeness and quality management of products, systems and, perhaps most importantly, the sustainability of food and flower chains. As the scale of the global economy increases, organizing and regulating international agriculture trade becomes increasingly complex - especially in the Food and Flower sector, where major changes are now taking place. This agribusiness sector is a fascinating sector, where you consistently have to ensure the best possible match between products and target groups.